Salted Bracelets Jewelry –"Carry the Coast With You" Campaign
Branding · Campaign Strategy · Digital Design
Salted Bracelets is a luxury jewelry brand concept inspired by the quiet beauty of Laguna Beach. Drawing from sea glass, shells, semi-precious stones, and sun-washed coastal tones, I created the “Carry the Coast with You” campaign around the idea of turning the feeling of the shoreline into something tangible, personal, and wearable.
I developed the campaign across web, email, and social, building a cohesive visual system around elevated jewelry photography, organic textures, warm coastal imagery, and minimal typography. The result is a refined, modern brand experience rooted in Laguna Beach.
YEAR
2026


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