Roland DGA – Print + Campaign Collateral
Print Advertising · Marketing Literature · Creative Direction
Print Advertising · Marketing Literature · Creative Direction
Across product launches, promotions, events, and sales initiatives, I created print and campaign collateral designed to make complex product information clear, polished, and easy to engage with.
The work included brochures, direct mail, print ads, and promotional materials developed for both customer-facing and internal use. Each piece was designed with brand consistency, production accuracy, and practical communication in mind.
YEAR
2021 – 2026
TEAM
Art Director/Graphic Design: Danielle Gee,
Alexis Bruer, Julian Arellano
Design Director: Julian Arellano, Alexis Bruer
Marketing Manager: Michelle Schott
2021 – 2026
TEAM
Art Director/Graphic Design: Danielle Gee,
Alexis Bruer, Julian Arellano
Design Director: Julian Arellano, Alexis Bruer
Marketing Manager: Michelle Schott
Selected Print Deliverables
Organized by format, this section highlights the core types of
print collateral created to support product launches, promotions,
sales initiatives, and campaign visibility.
________________________________________
Organized by format, this section highlights the core types of
print collateral created to support product launches, promotions,
sales initiatives, and campaign visibility.
________________________________________
01 Product Launch Brochures
Brochure layouts created to support newProduct introductions and campaign rollouts. Each piece was designed to organize product features, applications, benefits, and key messaging into a format
that felt clear, branded, and easy for customers and
sales teams to navigate.
Brochure layouts created to support newProduct introductions and campaign rollouts. Each piece was designed to organize product features, applications, benefits, and key messaging into a format
that felt clear, branded, and easy for customers and
sales teams to navigate.
02 Direct Mail + Promotional Postcards
Postcards and mailers designed for campaign support, product promotion, and customer outreach. These pieces focused on quick-read messaging, strong product visuals, and clear calls to action while staying aligned with the larger Roland DGA brand system.
Postcards and mailers designed for campaign support, product promotion, and customer outreach. These pieces focused on quick-read messaging, strong product visuals, and clear calls to action while staying aligned with the larger Roland DGA brand system.
03 Print Ads
Print ads created for industry publications, product promotions, and campaign visibility. Each layout was designed to capture attention quickly, communicate the main product benefit, and maintain a polished look across different ad sizes and placements.
Print ads created for industry publications, product promotions, and campaign visibility. Each layout was designed to capture attention quickly, communicate the main product benefit, and maintain a polished look across different ad sizes and placements.
