Client: Sound United
Sound United, a leading company in the design and manufacture of high-quality audio products, sought my expertise to create more streamlined email marketing and social media campaigns for their brands Denon and Polk Audio. With a diverse portfolio that includes loudspeakers, AV receivers, wireless speakers, and more, the goal was to develop seamless marketing materials that aligned with the brands’ premium reputation while enhancing audience engagement across digital platforms.
At Sound United, I collaborated with an agency to design email layouts
and social media ads for multiple brands. I contributed from concept to execution, creating visually engaging assets that aligned with brand standards and effectively captured target audiences. These designs
played a key role in campaign success, driving a 30% increase in
digital engagement and showcasing the value of strategic,
impactful marketing materials.
Sound United, a leading company in the design and manufacture of high-quality audio products, sought my expertise to create more streamlined email marketing and social media campaigns for their brands Denon and Polk Audio. With a diverse portfolio that includes loudspeakers, AV receivers, wireless speakers, and more, the goal was to develop seamless marketing materials that aligned with the brands’ premium reputation while enhancing audience engagement across digital platforms.
At Sound United, I collaborated with an agency to design email layouts
and social media ads for multiple brands. I contributed from concept to execution, creating visually engaging assets that aligned with brand standards and effectively captured target audiences. These designs
played a key role in campaign success, driving a 30% increase in
digital engagement and showcasing the value of strategic,
impactful marketing materials.
Tasks
Social Media
Content Creation
Email Campaigns
Production Design
Timeline
2 weeks
Collaborators
BrandBirth Agency
Social Media
Content Creation
Email Campaigns
Production Design
Timeline
2 weeks
Collaborators
BrandBirth Agency
Denon - Social Media & Email Marketing
Denon Brand Strategy
Denon's email campaigns were designed to seamlessly align with the brand’s identity while prioritizing user engagement and clarity. Each design decision focused
on enhancing the user experience, maintaining visual consistency, and driving
actionable responses.
Typography
Color Palette
Photography Direction
Photography for the Sound United email campaigns was designed to showcase Denon’s core products in a way that feels authentic and relevant to the customer. The imagery emphasizes both the technical sophistication of the products and their seamless integration into everyday life.
Images were chosen to reflect how Denon products enhance the customer's experience, capturing the products in real-life settings that resonate with the audience. Products were shot with clean, balanced compositions, ensuring focus remained on the product while still conveying a sense of space and relevance. A mix of close-up shots and wider frames helped to showcase the products in their environment.
Photography for the Sound United email campaigns was designed to showcase Denon’s core products in a way that feels authentic and relevant to the customer. The imagery emphasizes both the technical sophistication of the products and their seamless integration into everyday life.
Images were chosen to reflect how Denon products enhance the customer's experience, capturing the products in real-life settings that resonate with the audience. Products were shot with clean, balanced compositions, ensuring focus remained on the product while still conveying a sense of space and relevance. A mix of close-up shots and wider frames helped to showcase the products in their environment.
Polk - Social Media & Email Marketing
Polk Brand Strategy
The primary goal of Polk Audio’s email campaigns is to engage customers by highlighting the brand’s accessible, high-quality audio products while fostering a sense of trust and excitement. The campaigns should showcase the versatility of Polk products, positioning them as the perfect companion for music, movies, and everyday life.
The primary goal of Polk Audio’s email campaigns is to engage customers by highlighting the brand’s accessible, high-quality audio products while fostering a sense of trust and excitement. The campaigns should showcase the versatility of Polk products, positioning them as the perfect companion for music, movies, and everyday life.
Typography
Color Palette
Photography Direction
Polk Audio’s photography captures the essence of authentic, everyday moments where great sound takes center stage. Each shot highlights the sleek, functional design of Polk products in real-world settings, emphasizing how they seamlessly enhance home and lifestyle experiences. By blending clean product imagery with lived-in, relatable environments, the photography reflects Polk’s commitment to delivering high-quality audio solutions that fit effortlessly into the lives of its customers.
Polk Audio’s photography captures the essence of authentic, everyday moments where great sound takes center stage. Each shot highlights the sleek, functional design of Polk products in real-world settings, emphasizing how they seamlessly enhance home and lifestyle experiences. By blending clean product imagery with lived-in, relatable environments, the photography reflects Polk’s commitment to delivering high-quality audio solutions that fit effortlessly into the lives of its customers.
