Roland DGA – Social Media Campaigns
Art Direction · Campaign Strategy · Content Production
Art Direction · Campaign Strategy · Content Production
Since 2021, I have helped shape Roland DGA's social media, growing the work from ongoing creative support into a more cohesive recognizable brand presence.
The work spanned product launches, application-focused campaigns, trade shows,
promotions, and editorial content.
The work spanned product launches, application-focused campaigns, trade shows,
promotions, and editorial content.
YEAR
2021 – 2026
TEAM
Art Director/Graphic Design: Danielle Gee
Design Director: Julian Arellano, Alexis Bruer
Social Media Manager: Crystal Barajas
2021 – 2026
TEAM
Art Director/Graphic Design: Danielle Gee
Design Director: Julian Arellano, Alexis Bruer
Social Media Manager: Crystal Barajas
2025-2026 Social Content Series
Selected campaign systems across product, software,
application, and engagement-focused content.
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01 Machine Highlights & Rebrand Social System
Created for Roland DGA’s refreshed social direction, this series highlights printer/cutter features, production benefits, and output quality in a more consistent social-first format.
Selected campaign systems across product, software,
application, and engagement-focused content.
________________________________________
01 Machine Highlights & Rebrand Social System
Created for Roland DGA’s refreshed social direction, this series highlights printer/cutter features, production benefits, and output quality in a more consistent social-first format.
02 Workflow, Software + Sales Education
This series made technical and business-focused topics more
approachable for Roland DGA’s audience. Posts covered printer
management, software tools, production workflows, and cost-analysis messaging, helping turn detailed information into clear,
digestible social content.
This series made technical and business-focused topics more
approachable for Roland DGA’s audience. Posts covered printer
management, software tools, production workflows, and cost-analysis messaging, helping turn detailed information into clear,
digestible social content.
03 Machine + Application Content
These posts connected Roland DGA machines to the real-world
applications customers care about most. By pairing product visuals with finished outputs, the series helped audiences understand how Roland technology supports signage, apparel, stickers, graphics, packaging, and
other creative business opportunities.
These posts connected Roland DGA machines to the real-world
applications customers care about most. By pairing product visuals with finished outputs, the series helped audiences understand how Roland technology supports signage, apparel, stickers, graphics, packaging, and
other creative business opportunities.
04 Editorial Content
A series of carousel designs that transformed long-form articles into clear, engaging social formats. Each post distilled key ideas into digestible visuals, balancing structure and storytelling to make detailed topics more accessible and encourage continued exploration.
A series of carousel designs that transformed long-form articles into clear, engaging social formats. Each post distilled key ideas into digestible visuals, balancing structure and storytelling to make detailed topics more accessible and encourage continued exploration.
05 Zodiac Printer Match
An engagement-focused campaign used zodiac signs as a playful way to introduce Roland printers by personality and capability. Each post paired audience-friendly traits with machine strengths, creating a lighter content moment while still supporting product awareness.
An engagement-focused campaign used zodiac signs as a playful way to introduce Roland printers by personality and capability. Each post paired audience-friendly traits with machine strengths, creating a lighter content moment while still supporting product awareness.
2021-2024 Campaign Archive
Earlier social campaigns showing the progression of Roland DGA’s visual system, from product-focused layouts to seasonal concepts and
platform-ready campaign graphics.
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Earlier social campaigns showing the progression of Roland DGA’s visual system, from product-focused layouts to seasonal concepts and
platform-ready campaign graphics.
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My Engagement Strategy
For the holiday season, I developed a comprehensive social media campaign for Roland DGA that highlighted their diverse product range. This involved creating eye-catching artwork for various applications, including stickers, signage, apparel and other products. The vibrant visuals I designed were utilized in both social media posts and video content, effectively capturing the festive spirit. As a result, the campaign boosted engagement by 40% and increased views by 50%, significantly enhancing audience interaction during the holiday festivities.
