Roland DGA – LEC2-330/640 UV Print & Cut Launch
Package Design · Campaign Graphics · Print and Digital Design
Package Design · Campaign Graphics · Print and Digital Design
Roland DGA sought marketing materials to support the launch of their UV flatbed printer, aiming to highlight its versatility. The goal was to showcase unique packaging applications, such as drink or can design, to demonstrate that UV printers can achieve far more than traditional printing methods.
I developed a jungle-inspired soft drink brand named Selva to showcase the capabilities of UV printers. From ideation to completion, I led the project, crafting eye-catching designs that included a bold logo, vibrant illustrations, and striking packaging. These designs highlighted the versatility of UV printing and played a crucial role in a successful marketing campaign, driving engagement and illustrating the real-world impact and potential of UV printer technology across various mediums.
I developed a jungle-inspired soft drink brand named Selva to showcase the capabilities of UV printers. From ideation to completion, I led the project, crafting eye-catching designs that included a bold logo, vibrant illustrations, and striking packaging. These designs highlighted the versatility of UV printing and played a crucial role in a successful marketing campaign, driving engagement and illustrating the real-world impact and potential of UV printer technology across various mediums.
YEAR
2022
TEAM
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
2022
TEAM
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
