Roland DGA –UV Cannabis Packaging Campaign
Package Design · Concept Development · Campaign Strategy
Package Design · Concept Development · Campaign Strategy
Roland DGA explored the potential of UV printing in the cannabis market through an innovative CBD packaging concept designed to make traditional packaging more tactile, interactive, and engaging.
I developed a CBD chocolate bar package called Zephyr, designed to encapsulate a sense of magic, adventure, and fantasy—reminiscent of tales from Middle-earth and enchanted forests. From concept to execution, I brought this packaging to life, crafting an imaginative and captivating design that became the hero packaging for their cannabis segment, an area that is often underserved. The packaging highlighted the creative potential of UV printing and helped position their products as truly unique within the market.
YEAR
2022
TEAM
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
2022
TEAM
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
