Roland DGA – TrueVIS SG3 Product Launch Campaign
Art Direction · Campaign Strategy · Branding
Art Direction · Campaign Strategy · Branding
For the global launch of Roland DG Japan’s SG3 printer/cutter, the creative team developed a visual direction that positioned the product as a streamlined, high-performance solution for retail, events, and
large-format applications.
Working with the creative team, I developed a co-operative outdoor recreation brand called Prismos, dedicated to providing high-quality camping and outdoor gear which became the visual identity for the TrueVIS SG3 printer. Inspired by brands like REI and Outside Lands, I collaborated on incorporating geometric illustrations with vibrant colors that showcased the versatility and CMYK spectrum of the SG3 printer/cutter. I contributed to the art direction and executed the idea from start to finish demonstrating the real-life applications that the SG3 could produce.
large-format applications.
Working with the creative team, I developed a co-operative outdoor recreation brand called Prismos, dedicated to providing high-quality camping and outdoor gear which became the visual identity for the TrueVIS SG3 printer. Inspired by brands like REI and Outside Lands, I collaborated on incorporating geometric illustrations with vibrant colors that showcased the versatility and CMYK spectrum of the SG3 printer/cutter. I contributed to the art direction and executed the idea from start to finish demonstrating the real-life applications that the SG3 could produce.
YEAR
2022
TEAM
Art Direction/ Graphic Design:
Danielle Gee, Julian Arellano
Creative Director: Ed Navarro
2022
TEAM
Art Direction/ Graphic Design:
Danielle Gee, Julian Arellano
Creative Director: Ed Navarro
