Project: Thirty-two Degrees
Thirty-Two Degrees is a passion project offering delicious, lactose-free ice cream for those with dietary restrictions or anyone seeking healthier dessert options. With a user-friendly app, customers can easily customize and order their favorite treats, delivered right to
their door.
For Thirty-Two Degrees, I developed a brand identity and user experience focused on convenience, inclusivity, and vibrant flavors for lactose-intolerant and health-conscious dessert lovers. Through extensive user research, I identified pain points and optimized the app to deliver a seamless, efficient experience. I designed an intuitive UI/UX interface, allowing users to easily customize and order their treats. From brand concept to execution, I crafted a cohesive visual strategy and app functionality that aligns with the company’s mission of accessible, delicious dairy-free desserts.their door.
Tasks
Research
Branding
Sitemap
Wireframes
Prototypes
Digital & Print
Deliverables
Timeline
7 weeks
Final logos
Color Palette
Typography
User Research Summary
In developing Thirty-Two Degrees, I dove into user research to understand what matters most to lactose-intolerant and
health-conscious ice cream lovers. By focusing on their lifestyles, challenges, and preferences, I identified key personas that reflect the range of motivations behind choosing dairy-free options.
These insights guide my design choices, helping me create an app that’s both convenient and customizable to meet the unique needs of people looking for a healthier, more inclusive dessert experience. Below are the personas that shape my user-centered approach and inform every step of the Thirty-Two Degrees journey.
In developing Thirty-Two Degrees, I dove into user research to understand what matters most to lactose-intolerant and
health-conscious ice cream lovers. By focusing on their lifestyles, challenges, and preferences, I identified key personas that reflect the range of motivations behind choosing dairy-free options.
These insights guide my design choices, helping me create an app that’s both convenient and customizable to meet the unique needs of people looking for a healthier, more inclusive dessert experience. Below are the personas that shape my user-centered approach and inform every step of the Thirty-Two Degrees journey.
Meet the Users
Empathy Mapping
Understanding the needs, emotions, and frustrations of Thirty-Two Degrees users has been essential in creating a product that truly resonates. By diving into empathy mapping, I identified the core feelings, motivations, and pain points of our users. This insight allows us to design an app that not only satisfies cravings but also addresses the unique challenges faced by lactose-free dessert lovers. Below, you’ll see the empathy mapping that captures our users’ journey—showcasing their desires for health-conscious indulgence, transparency, and convenience, while also acknowledging the frustrations they encounter along the way.
Understanding the needs, emotions, and frustrations of Thirty-Two Degrees users has been essential in creating a product that truly resonates. By diving into empathy mapping, I identified the core feelings, motivations, and pain points of our users. This insight allows us to design an app that not only satisfies cravings but also addresses the unique challenges faced by lactose-free dessert lovers. Below, you’ll see the empathy mapping that captures our users’ journey—showcasing their desires for health-conscious indulgence, transparency, and convenience, while also acknowledging the frustrations they encounter along the way.
Wireframes
I started the design process for Thirty-Two Degrees by creating these wireframes to map out the app's structure and user flow. Each screen represents an essential step in the user journey, from onboarding and building a treat to setting locations and managing rewards. By focusing on functionality and clarity, I was able to identify and refine key interactions to ensure the app feels seamless and intuitive. These wireframes served as the foundation for designing an experience that’s as enjoyable and efficient as the treats it delivers.
I started the design process for Thirty-Two Degrees by creating these wireframes to map out the app's structure and user flow. Each screen represents an essential step in the user journey, from onboarding and building a treat to setting locations and managing rewards. By focusing on functionality and clarity, I was able to identify and refine key interactions to ensure the app feels seamless and intuitive. These wireframes served as the foundation for designing an experience that’s as enjoyable and efficient as the treats it delivers.
