Client
Roland DGA
Deliverables
Concept Development
Illustration
Package Design
Digital Design
Creative Team
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
Roland DGA
Deliverables
Concept Development
Illustration
Package Design
Digital Design
Creative Team
Art Direction/Designer: Danielle Gee
Design Designer: Julian Arellano
Creative Director: Ed Navarro
Roland DGA aimed to expand their packaging solutions in the cannabis market, focusing on showcasing the capabilities of their UV printers.The objective was to create innovative packaging for a CBD product, demonstrating how UV printing can push the boundaries of traditional packaging methods while offering an interactive and engaging experience for consumers.
I developed a CBD chocolate bar package called Zephyr, designed to encapsulate a sense of magic, adventure, and fantasy—reminiscent of tales from Middle-earth and enchanted forests. From concept to execution, I brought this packaging to life, crafting an imaginative and captivating design that became the hero packaging for their cannabis segment, an area that is often underserved. The packaging highlighted the creative potential of UV printing and helped position their products as truly unique within the market.
Flat lay Package Design
Social Media
