Client
Roland DGA
Deliverables
Social Media Campaign
Content Strategy
Visual Design
Creative Team
Art Direction/Designer: Danielle Gee
Lead Designer: Danielle Gee, Julian Arellano
Copywriter: Ben Followes,
Marc Malkin, Crystal Barajas
Creative Director: Ed Navarro
Roland DGA
Deliverables
Social Media Campaign
Content Strategy
Visual Design
Creative Team
Art Direction/Designer: Danielle Gee
Lead Designer: Danielle Gee, Julian Arellano
Copywriter: Ben Followes,
Marc Malkin, Crystal Barajas
Creative Director: Ed Navarro
Roland DGA is a global leader in sign, graphics, UV printing, and creative production technologies. By 2021, their social media presence had stagnated and required a stronger visual strategy to reconnect with their audience.
I developed and implemented a scalable social media design system across Instagram, Twitter, Facebook, LinkedIn, and YouTube, creating templates and campaign graphics for product launches, application showcases, trade shows, and announcements.The refreshed visual approach helped expand Roland’s digital presence and drove a 30% increase in reach and engagement, while establishing a consistent framework the team continues to use for ongoing social content.
I developed and implemented a scalable social media design system across Instagram, Twitter, Facebook, LinkedIn, and YouTube, creating templates and campaign graphics for product launches, application showcases, trade shows, and announcements.The refreshed visual approach helped expand Roland’s digital presence and drove a 30% increase in reach and engagement, while establishing a consistent framework the team continues to use for ongoing social content.
My Approach
Designing templated layouts for Roland DGA’s social media focused on harmonizing their innovative spirit with a cohesive brand identity. I integrated visually striking designs with brand consistency, creating layouts that engage and resonate with their audience.
By developing a versatile template system that utilized their established color palette and typography, I ensured each graphic showcased their products while reinforcing their brand values. Through dynamic imagery and modern layouts, I crafted a compelling visual narrative that highlighted Roland DGA's expertise and expanded their reach across
social media platforms
social media platforms
Full Spectrum of Color
Roland DGA printers are known for their precision and ability to produce a wide range of colors. For the graphics, creating a palette of colors that complemented that message was vital. I used a full spectrum of bright colors to highlight the rich color gamut each printer and cutter can achieve, showcasing the diverse possibilities of Roland technology.
My Engagement Strategy
For the holiday season, I developed a comprehensive social media campaign for Roland DGA that highlighted their diverse product range. This involved creating eye-catching artwork for various applications, including stickers, signage, apparel and other products. The vibrant visuals I designed were utilized in both social media posts and video content, effectively capturing the festive spirit. As a result, the campaign boosted engagement by 40% and increased views by 50%, significantly enhancing audience interaction during the holiday festivities.
