Client: Roland DGA
Roland DGA is a global leader in the sign, graphic design, fine arts, vehicle graphics, UV technology, photography, engraving, and 3D modeling sectors. However, by 2021, they were losing relevance on social platforms and needed help expanding their audience. They turned to me to revitalize their online presence and boost their reach, helping them gain the visibility they had been striving for.
By leveraging strategic thinking and timely execution, I facilitated a successful social media campaign across various platforms, resulting in a remarkable 30% increase in reach and engagement. My designs included tailored templates and graphics that effectively showcased product launches, application images, trade shows, and new media, elevating their branding and visual communication across Instagram, Twitter, Facebook, LinkedIn, and YouTube.
Tasks
Research
Branding
Illustration
Layout Design
Wire-framing
Digital Deliverables
Timeline
3 weeks
My Approach
Designing templated layouts for Roland DGA’s social media focused on harmonizing their innovative spirit with a cohesive brand identity. I integrated visually striking designs with brand consistency, creating layouts that engage and resonate with their audience.
By developing a versatile template system that utilized their established color palette and typography, I ensured each graphic showcased their products while reinforcing their brand values. Through dynamic imagery and modern layouts, I crafted a compelling visual narrative that highlighted Roland DGA's expertise and expanded their reach across
social media platforms
social media platforms
Full Spectrum of Color
Roland DGA printers are known for their precision and ability to produce a wide range of colors. For the graphics, creating a palette of colors that complemented that message was vital. I used a full spectrum of bright colors to highlight the rich color gamut each printer and cutter can achieve, showcasing the diverse possibilities of Roland technology.
My Engagement Strategy
For the holiday season, I developed a comprehensive social media campaign for Roland DGA that highlighted their diverse product range. This involved creating eye-catching artwork for various applications, including stickers, signage, apparel and other products. The vibrant visuals I designed were utilized in both social media posts and video content, effectively capturing the festive spirit. As a result, the campaign boosted engagement by 40% and increased views by 50%, significantly enhancing audience interaction during the holiday festivities.
