Roland DGA - Social Media Campaigns
Client
Roland DGA
Deliverables
Social Media Campaign
Content Strategy
Visual Design
Creative Team
Art Direction/Designer: Danielle Gee
Lead Designer: Danielle Gee, Julian Arellano
Copywriter: Ben Followes,
Marc Malkin, Crystal Barajas
Creative Director: Ed Navarro
Roland DGA
Deliverables
Social Media Campaign
Content Strategy
Visual Design
Creative Team
Art Direction/Designer: Danielle Gee
Lead Designer: Danielle Gee, Julian Arellano
Copywriter: Ben Followes,
Marc Malkin, Crystal Barajas
Creative Director: Ed Navarro
Since 2021, I have directed the visual evolution of Roland DGA’s social media ecosystem across Instagram, X, Facebook, LinkedIn, and YouTube. I established a scalable content design system that brought greater consistency, clarity, and creative flexibility to the brand, supporting product launches, application campaigns, trade show marketing, promotional announcements, and ongoing editorial content.
Beyond building the system itself, I helped define how the brand shows up visually across platforms by creating campaign graphics, templates, and storytelling approaches that could evolve alongside new products, initiatives, and marketing priorities. This work helped modernize Roland DGA’s digital presence, contribute to a 30% increase in reach and engagement, and crediscate a long-term framework that continues to shape the brand’s current social media output.
Beyond building the system itself, I helped define how the brand shows up visually across platforms by creating campaign graphics, templates, and storytelling approaches that could evolve alongside new products, initiatives, and marketing priorities. This work helped modernize Roland DGA’s digital presence, contribute to a 30% increase in reach and engagement, and crediscate a long-term framework that continues to shape the brand’s current social media output.
My Engagement Strategy
For the holiday season, I developed a comprehensive social media campaign for Roland DGA that highlighted their diverse product range. This involved creating eye-catching artwork for various applications, including stickers, signage, apparel and other products. The vibrant visuals I designed were utilized in both social media posts and video content, effectively capturing the festive spirit. As a result, the campaign boosted engagement by 40% and increased views by 50%, significantly enhancing audience interaction during the holiday festivities.
