Client: Roland DGA
Roland DGA specializes in delivering cutting-edge printing solutions to a diverse range of industries. With the launch of the SG3 printer/cutter, the company recognized the need to create a unique brand around this product to effectively engage and captivate its target audience.
Working with the team, I developed a co-operative outdoor recreation brand called Prismos, dedicated to providing high-quality camping and outdoor gear. Inspired by brands like REI and Outside Lands, I collaborated on incorporating geometric illustrations with vibrant colors that showcased the CMYK spectrum of the SG3 printer/cutter. I contributed to the art direction and executed the idea from start to finish demonstrating the real-life applications that the SG3 could produce.
Roland DGA specializes in delivering cutting-edge printing solutions to a diverse range of industries. With the launch of the SG3 printer/cutter, the company recognized the need to create a unique brand around this product to effectively engage and captivate its target audience.
Working with the team, I developed a co-operative outdoor recreation brand called Prismos, dedicated to providing high-quality camping and outdoor gear. Inspired by brands like REI and Outside Lands, I collaborated on incorporating geometric illustrations with vibrant colors that showcased the CMYK spectrum of the SG3 printer/cutter. I contributed to the art direction and executed the idea from start to finish demonstrating the real-life applications that the SG3 could produce.
Tasks
Research
Art Direction
Branding
Illustration
Iconography
Digital & Print
Deliverables
Timeline
3 weeks
Credits
Art Direction: Danielle Gee, Julian Arellano
Graphic Design: Danielle Gee, Julian Arellano, Alexis Bruer
Creative Director: Ed Navarro
Art Direction: Danielle Gee, Julian Arellano
Graphic Design: Danielle Gee, Julian Arellano, Alexis Bruer
Creative Director: Ed Navarro
Logo Ideation
Social Media Ads
Application Images
