STOP DROP DESIGN is an exciting student exhibition showcasing a rich array of design creations crafted by the talented graphic design students at Cal State Fullerton. This event unfolds across two distinct venues, encompassing both the campus and the local community, creating a vibrant social hub where students and community members converge. It passionately encourages cross-disciplinary collaboration and sparks inspiration through the lens of design.
The essence of "STOP DROP DESIGN" conveys a powerful message—that creativity knows no bounds and can be ignited by anyone, anywhere, at any time. The target audience includes students, faculty members, and enthusiasts of the arts, all of whom can seize the opportunity to foster connections and network within this groundbreaking and immersive design experience.
My approach adopts a minimalist aesthetic, with clean lines shaping the title and monogram, projecting a warm and inclusive visual identity that is universally legible. These lines symbolize the inception of a thought or idea, often originating from the act of sketching concepts on paper or through the use of lines. The monogram nestled within the design symbolizes an idea in the process of formation.
As a dedicated member of the graphic design club, I spearheaded this branding initiative from inception to realization. In pursuit of the perfect embodiment of my vision, I worked closely with Interactive Graphics and Design Professor Chen Wang, who oversaw my endeavors. Additionally, I reached out and collaborated with neon artist David Johnson (@leafcutterstudio) from the Museum of Neon Art in Los Angeles to craft a captivating neon sign, serving as the visual centerpiece of our student show branding.
2019, Stop, Drop, Design: Graphic Design ExhibitionLeo Freedman Gallery, CSUF, Fullerton, CA
2019, Stop, Drop, Design: Graphic Design Exhibition, 1888 Center, Orange, CA
