Client: Personal Project
Salted Bracelets is a Laguna Beach-based jewelry brand I created to bring the beauty of the beach into everyday wear. Specializing in elegant, affordable pieces made from
"beach-combed shells, sea glass, and semi-precious stones, Salted Bracelets aims to provide a tangible, lasting memory for those who visit Laguna Beach. I developed the brand identity to resonate with women looking to capture the timeless elegance of nature in wearable form, blending classic jewelry styles with the unique beauty of
natural elements.
"beach-combed shells, sea glass, and semi-precious stones, Salted Bracelets aims to provide a tangible, lasting memory for those who visit Laguna Beach. I developed the brand identity to resonate with women looking to capture the timeless elegance of nature in wearable form, blending classic jewelry styles with the unique beauty of
natural elements.
In launching Salted Bracelets, I oversaw every aspect of the brand, from conceptual design and product development to marketing and customer experience. I created cohesive packaging that reflects the brand's
beach-inspired ethos and ensured each piece was carefully crafted to embody both elegance and authenticity. My focus extended to designing marketing materials that would captivate our audience, highlight the brand's natural aesthetic, and establish a memorable presence in the
Laguna Beach community.
beach-inspired ethos and ensured each piece was carefully crafted to embody both elegance and authenticity. My focus extended to designing marketing materials that would captivate our audience, highlight the brand's natural aesthetic, and establish a memorable presence in the
Laguna Beach community.
Tasks
Research
Branding
Illustration
Digital & Print
Deliverables
Timeline
6 weeks
Final logo
Logo Ideation
Mood Board
Color Palette
Deliverables
