Client: Roland DGA | Tradeshow: Printing United 2025
Printing United Expo is the industry’s largest event bringing together every sector of print, from commercial and
wide-format to packaging, industrial, and apparel. The campaign was built to present a unified brand experience across all touchpoints, tying pre-show promotions to the on-floor storytelling. A consistent visual system was developed, extending through the hero web banner, email marketing, social media, large-scale booth signage, demo zones, and printer/cutter sample kits all designed to emphasize real-world applications and workflow versatility.
wide-format to packaging, industrial, and apparel. The campaign was built to present a unified brand experience across all touchpoints, tying pre-show promotions to the on-floor storytelling. A consistent visual system was developed, extending through the hero web banner, email marketing, social media, large-scale booth signage, demo zones, and printer/cutter sample kits all designed to emphasize real-world applications and workflow versatility.
I worked closely with my colleague to curate and adapt the master campaign assets, ensuring visual consistency and a strong narrative across platforms.
We partnered with teams across web, social, video, product management, and marketing leadership to align messaging, manage timelines, and maintain production accuracy. My contributions included developing file specs and layouts, maintaining version control, refining design assets for multiple platforms, and ensuring all deliverables met brand and production standards, resulting in a cohesive, high-impact campaign that seamlessly connected digital promotion to the on-floor story.
We partnered with teams across web, social, video, product management, and marketing leadership to align messaging, manage timelines, and maintain production accuracy. My contributions included developing file specs and layouts, maintaining version control, refining design assets for multiple platforms, and ensuring all deliverables met brand and production standards, resulting in a cohesive, high-impact campaign that seamlessly connected digital promotion to the on-floor story.
I designed the wall wrap graphics for a storage unit for the trade show Impressions Expo 2023.
Tasks
Art Direction
Digital Banners
Environmental Design
Illustration
Package Design
Display Signs
Demo Files
Timeline
1- 3 months
Credits
Art Direction/Graphic Design:
Danielle Gee, Alexis Bruer
Design Director: Alexis Bruer
Tradeshow Manager: Michelle Schott
Outcomes
+28% Year-over-Year Qualified Leads
877 Total Leads · 506 Qualified
$9.4 M in Qualified Pipeline Value
Art Direction
Digital Banners
Environmental Design
Illustration
Package Design
Display Signs
Demo Files
Timeline
1- 3 months
Credits
Art Direction/Graphic Design:
Danielle Gee, Alexis Bruer
Design Director: Alexis Bruer
Tradeshow Manager: Michelle Schott
Outcomes
+28% Year-over-Year Qualified Leads
877 Total Leads · 506 Qualified
$9.4 M in Qualified Pipeline Value
Hero Web Banner
Overhead Signage
Product Displays & Shadow Boxes
Elevations & Floor Plan
Various Print Samples and Stickers
Additional Demo Files
