Roland DGA - Printing United 2025 Trade show
Client
Roland DGA
Deliverables
Campaign Design
Environmental Graphics
Print and Digital Design
Packaging Design
Illustration
Creative Team
Art Direction/Graphic Design:
Danielle Gee, Alexis Bruer
Design Director: Alexis Bruer
Tradeshow Manager: Michelle Schott
Roland DGA
Deliverables
Campaign Design
Environmental Graphics
Print and Digital Design
Packaging Design
Illustration
Creative Team
Art Direction/Graphic Design:
Danielle Gee, Alexis Bruer
Design Director: Alexis Bruer
Tradeshow Manager: Michelle Schott
Printing United Expo is the industry’s largest event bringing together every sector of print, from commercial and wide-format to packaging, industrial, and apparel. The campaign was built to present a unified brand experience across all touch points, tying pre-show promotions to the on-floor storytelling. A consistent visual system was developed, extending through the hero web banner, email marketing, social media, large-scale booth signage, demo zones, and printer/cutter sample kits all designed to emphasize real-world applications and workflow versatility.
As a Contract Art Director on this campaign, I worked with the Roland creative team to curate and adapt master assets into a cohesive story across print, digital, and environmental touchpoints. I collaborated closely with web, social, video, product management, and marketing leadership to align messaging, keep timelines on track, and protect production accuracy. I also defined file specs and layouts, managed version control, and refined design assets for multiple platforms, making sure every deliverable met brand and production standards and that the final campaign connected digital promotion to the on-floor story.
The campaign drove a 28% year-over-year increase in qualified leads, generating 877 total leads, of which 506 were qualified, and resulting in $9.4M in qualified pipeline value.
The campaign drove a 28% year-over-year increase in qualified leads, generating 877 total leads, of which 506 were qualified, and resulting in $9.4M in qualified pipeline value.
Hero Web Banner
Floor Plan & Elevations
Various Print Samples and Stickers
Additional Deliverables
