Salted Bracelets Jewelry –
"Carry the Coast With You" Campaign
"Carry the Coast With You" Campaign
Passion Project
Salted Bracelets
Deliverables
Campaign Design
Web and Digital Design
Role
Art Direction
Graphic Design
Salted Bracelets
Deliverables
Campaign Design
Web and Digital Design
Role
Art Direction
Graphic Design
Salted Bracelets is a luxury jewelry brand concept inspired by the quiet beauty of Laguna Beach. Drawing from sea glass, shells, semi-precious stones, and sun-washed coastal tones, I created the “Carry the Coast with You” campaign around the idea of turning the feeling of the shoreline into something tangible, personal, and wearable.
I developed the campaign across web, email, and social media, creating a cohesive visual system that balances elevated jewelry photography with organic textures, warm coastal imagery, and minimal typography. Each touchpoint was designed to feel connected while serving a different purpose, from introducing the collection on the website to building product stories through email and creating lifestyle-driven social content.
The result is a refined, feminine brand world that feels modern, serene, and distinctly tied to Laguna Beach, while showing how a single campaign concept can scale consistently across digital channels.
Hero Web Page
Email Marketing
Social Media
